A Great Bake – It’s all in the experience!

24 August 2016

Now a national institution, the much loved Great British Bake Off is back on our screens, full of delectable delights to tempt us! However, far from being all sweetness and light, the show puts its contestants through a series of difficult challenges and intense pressure to battle it out for the prestigious titles of ‘Star Baker’ and ultimately, winner.

While there is no denying that the contestants who succeed are always incredibly technically skilled and talented bakers, there is usually another key element that sets them apart from the rest: a flair for creativity and innovation.

We can’t all be Star Bakers, but the Great British Bake Off can certainly teach us a thing or two about how we can succeed at work. For example, the ‘technical bake’ shows the bakers having to work in a stressful, time-sensitive environment, multi-tasking, without some of the resources that they need – much like the experiences of many managers today. Common factors enabling a good bake in this challenge boils down (no pun intended) to the importance of pre-planning, how well the baker can stick to plan, and keep a cool head when things start to ‘heat up’ in the GBBO tent!


However, going from a ‘good’ to a ‘great’ baker isn’t just about following the recipe: those who do well on the Signature Bake and Show Stopper challenges are usually focused upon the consumer experience! Therefore, they have a drive to be more creative; willing to try new and exciting flavours, mixtures, or methods, rather than sticking to trusted favourites. They are keen to progress from ‘the way we’ve always done it’ mentality. Their creativity and innovation extends to how the bake looks, which is just as important as how it tastes. The winners are often creators of visually stunning cakes with great flavour. So why are all of these qualities important in business?

Creativity is key to making change for the better, problem solving, and developing innovation. It allows us to look at things differently, take different approaches and push ourselves to achieve more. This may not always work – as seen by the occasional Bake Off disaster – but the great bakers have always tested first in the right environment! If we always stick to the original recipe and the basic ingredients our work might be good, but the customer experience won’t be a show stopper!

If you are interested in seeing how you can drive creativity and innovation in your business to support and greater quality in your customer experiences, then get in touch and we would be happy to discuss your organisational requirements. 

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